UBC Okanagan's Development and Alumni Engagement sought a five-year visual identity for their 2021 Homecoming from University Relations. The design needed to reflect a fun, nostalgic, and pride-fostering experience aligned with UBC branding. It aimed to prominently feature alumni, leveraging Homecoming for storytelling and collaboration, with shareable collateral for various audiences, primarily Okanagan-based alumni (average age 31). The project spanned from November 2020 to September 2021 and gleaned some great results, alumni registrations increased by 216% over the previous year.